About Lakeside

Where Growth Comes Naturally

We are committed to helping natural healthcare and service organizations in the Chicago suburbs achieve their goals with innovative marketing strategies — blending a friendly approach with a serious focus on results.

The Lakeside Marketing team collaborating
Our Foundation

Marketing strategies built to weather any storm.

Two commitments shape how we build lasting growth for the practices we partner with.

Our Vision
To build a company that delivers effective, lasting marketing strategies — helping businesses grow quickly and steadily no matter the economic conditions.
Our Mission
To help natural healthcare and service organizations achieve their dreams through innovative marketing — so every client feels cared for, listened to, and confident on their journey to success.
Our Team

Meet Our Leadership

Behind every campaign is a team of experts dedicated to your growth.

Pete Wisniewski

Pete Wisniewski

Managing Partner

A second-generation marketing professional shaped by his family-owned restaurant roots, collegiate swimming, and business school in Montana. Pete brings diverse sales growth experience, community leadership, and skills spanning graphic design to photography.

Matt Mallory

Matt Mallory

Managing Partner

Raised in a family immersed in music and design, Matt studied Design and Web Development at Arizona State University before building a successful freelance career with SaaS companies worldwide. He transforms complex challenges into clear, manageable steps.

Alex Bacak

Alex Bacak

Digital Marketing Specialist

Alex optimizes paid media campaigns across Meta, Google, and Microsoft Ads, builds Shopify sites and landing pages, and develops ad creative and email marketing that drives engagement. He brings a data-driven approach to every client account.

Our Process

How we work with every client

Lakeside isn't just a creative studio — we're your trusted partner, delivering strategies that consistently exceed expectations.

1Learn

We dig into your services, ideal patients, and goals so every campaign reflects your practice.

2Launch

Ads, landing pages, and follow-up go live as one connected engine built to book appointments.

3Optimize

We monitor performance and refine continuously to drive down cost and drive up qualified inquiries.

4Focus

With a reliable flow of new patients, you get back to doing what you do best, helping people heal.

5Grow

With a steady pipeline in place, you scale what works — more patients, stronger retention, and sustainable practice growth.

Client Results

From Local Practice To National Growth

Tuscola Pain & Wellness Center

Tuscola, Illinois

How Tuscola Pain & Wellness Center expanded from a central Illinois practice into a national wellness brand — with ecommerce, paid media, and creative working as one system.

Read the case study
Featured Result

Online Revenue · Ecommerce

+285%

Online store revenue growth within the first year of launching a national ecommerce strategy for Dr. Hemmer's wellness product line.

National Reach · Shipping

48 states

Expanded from a single central Illinois practice to shipping wellness products across the continental United States.

Paid Media · ROAS

4.8x

Average return on ad spend across Google and Meta campaigns built to drive qualified ecommerce purchases.

Ready to grow with a team you can trust?

Book a free consultation and let's talk about how Lakeside can help your clinic or organization thrive.

Schedule a Consultation