Dr. Bill Hemmer
Chiropractic + Nutrition
“Lakeside has given us a clear, consistent way to reach more people and turn that attention into real growth for our practice. I would highly recommend them to any clinic looking to grow.”Read case study
Free Business Growth Assessment
Find the gaps slowing your practice's growth
We look at your market, your website, your competition, your patient economics, your ad readiness, and what happens after someone calls. Then we turn it into a growth plan built for your practice. You give us a few details. We do the digging.
About two minutes. No account access required.
Growth Assessment
Sample Report — Riverbend Chiropractic
62
Growth score
Top opportunity
Website conversion — traffic isn't booking
Suggested range
$2,500–$4,000 / month
Priority actions
- 1.Add a clear booking path to the top of every service page
- 2.Set up same-hour response to new inquiries
- 3.Install call and form tracking before spending on ads
The Real Problem
More marketing won't fix a broken system
You can double your traffic and still not grow. If the offer is unclear, the website doesn't convert, calls go unanswered, or nobody follows up fast, more advertising just spends faster. Growth runs along a path, and one weak stage caps everything after it.
Market demand
Visibility
Website conversion
Lead response
Appointment
New patient
Retention & referrals
One weak stage caps everything before it. Here that's website conversion. The assessment finds yours.
What We Assess
Eight areas, one complete picture
This is a business growth assessment, not a website audit. We score all eight and show you which ones actually matter right now.
Market Opportunity
Is there enough local demand for the services you want to grow?
Business Economics
What can you afford to spend to bring in a new patient?
Visibility
Can patients find you through search, maps, content, and AI-assisted discovery?
Website Conversion
Does your website turn interested visitors into calls, forms, and appointments?
Advertising Readiness
Would ads grow the practice right now, or just spend faster?
Patient Follow-Up
What happens after someone calls, submits a form, or misses an appointment?
Measurement & Tracking
Can you connect marketing activity to appointments and revenue?
Growth Roadmap
Which improvements should happen first — and what can wait?
Real Analysis
Real Data. Real Analysis. Reviewed by a Real Marketer.
Your Growth Assessment isn't generated from a few prompts and generic marketing advice.
Lakeside combines live search, advertising, geographic, demographic, website and local-market data to build a picture of where your practice stands — and where the strongest opportunities may be.
Then someone from our team actually reviews it.
We're picking up the cost of the data, technology and professional review because we'd rather show you what we can uncover than tell you how good we are.
Built from multiple independent data sources — not assumptions.
Sources include Google, Google Maps, advertising data, SEO and search intelligence, demographic information, and Lakeside's proprietary analysis.
Search Demand
What patients are actually searching for.
Advertising Costs
Current CPCs, competition and paid-search opportunity.
Local Market
Population, income and geographic opportunity.
Google Presence
Local visibility and competitive positioning.
Website Performance
Conversion opportunities and potential friction.
Business Economics
Patient value, budget and realistic acquisition targets.
Lakeside
Growth Assessment
+ Lakeside Human Review
DataLakeside AnalysisHuman ReviewActionable Plan
See what's actually holding your practice back.
The assessment isn't designed to give you another score to look at. It's designed to help answer practical growth questions.
01
Find Your Best Markets
See where patient demand exists and whether your current service area is targeting the right communities.
02
Understand Search Demand
See what people are searching for around your services — and where demand may be stronger or weaker than expected.
03
Set a Realistic Ad Budget
Compare current search costs, patient value and acquisition assumptions before deciding what you should spend.
04
Find Website Friction
Identify issues that may be preventing traffic from turning into new-patient inquiries.
05
Evaluate Your Current Marketing
Compare what you're doing today against the opportunities visible in your market.
06
Know What to Fix First
Turn dozens of marketing data points into a shorter list of priorities that can actually move the practice forward.
You don't need more marketing data. You need to know what to do with it.
How It Works
Three steps. Two minutes of your time.
Step 1
Tell us what you want to grow
Your website, primary service, zip code, patient value, and growth goal. Just the things we can't find on our own.
Step 2
We research the practice and market
We review your website, local competitors, market demand, estimated advertising costs, conversion path, and growth systems.
Step 3
Get a plan built for your practice
Clear priorities, real numbers, and a 90-day sequence. It's yours to keep and use however you like.
No lengthy questionnaire. No access to your Google Ads, CRM, or analytics is required for the initial assessment.
What You Receive
A growth plan you can actually use
The report answers three questions: what to fix first, where growth is leaking, and what you can reasonably afford to invest.
Overall growth score
Eight-pillar scorecard
Top three growth constraints
Local competitive position
Estimated market opportunity
Advertising budget scenarios
Website conversion findings
Follow-up opportunities
Measurement gaps
Recommended 90-day roadmap
Assumptions & limitations
Recommended next step
Eight-pillar scorecard
SampleMarket OpportunityVerifiedStrong · 80
Business EconomicsProvidedStrong · 70
VisibilityVerifiedModerate · 55
Website ConversionVerifiedFix first · 30
Advertising ReadinessEstimatedModerate · 45
Patient Follow-UpEstimatedFix first · 40
Measurement & TrackingVerifiedFix first · 25
Growth RoadmapEstimatedModerate · 60
Color shows performance only — green is working, amber is improvable, clay means fix it first. The grey label carries the evidence: Verified, Estimated, or Provided by you.
Financial Scenarios
Your plan includes numbers, not adjectives
We model three investment levels against your market and your patient value. Here's the shape of it, with example numbers.
Conservative
ExampleLower investment, cautious assumptions, foundation-first plan.
Monthly investment$1,500
Estimated leads12–18 / mo
Estimated new patients5–8 / mo
Est. initial revenue$3,500–$5,600
Expected
ExampleBalanced investment based on market demand and reasonable conversion assumptions.
Monthly investment$3,000
Estimated leads25–35 / mo
Estimated new patients10–15 / mo
Est. initial revenue$7,000–$10,500
Growth
ExampleHigher investment for practices with capacity, follow-up systems, and stronger economics.
Monthly investment$5,500
Estimated leads45–60 / mo
Estimated new patients18–26 / mo
Est. initial revenue$12,600–$18,200
Actual results depend on market conditions, competition, patient value, conversion rates, follow-up, capacity, and execution. Estimates are not guarantees. Your plan uses your market's data and your patient value — these figures illustrate the format only.
Who This Is For
Built for practices ready to grow more intentionally
The assessment may be a strong fit if:
✓You want more predictable new-patient growth
✓You're considering Google Ads
✓You're spending on marketing but can't clearly measure results
✓Your practice depends heavily on referrals
✓Your website gets traffic but few appointments
✓You want to understand an appropriate marketing budget
✓You have capacity for additional patients
✓You want a plan before hiring an agency
It may not be the right fit yet if:
—You don't have capacity for new patients right now
—You're looking for guaranteed rankings or patient volume
—You're not able to track leads and appointments
—You want a single tactic without improving the surrounding system
Not there yet? Keep the plan anyway. Plenty of practices use it as the to-do list first.
Why Lakeside
We look at the business behind the marketing
We connect market demand, patient economics, your website, advertising, automation, follow-up, and reporting into one growth system you can measure — not a stack of disconnected tactics.
✓Business-first recommendations
✓Healthcare practice experience
✓Transparent assumptions
✓Financially grounded planning
✓Website, ads, automation & follow-up considered together
✓No arbitrary advertising budgets
✓No unsupported growth guarantees
✓Practical implementation roadmap
Sample Findings
What a finding looks like
Strong demand, weak conversion
Your local market may support growth, but the website doesn't give patients a clear next step.
Business consequence
Demand you're already paying to attract leaves without booking.
Recommended action
Fix the conversion path before adding traffic — clearer offer, visible booking, fewer steps.
Good leads, slow follow-up
Inquiries are coming in, but response times and follow-up are inconsistent.
Business consequence
Appointments are lost in the hours between interest and reply.
Recommended action
Build same-hour response — a person or a system — before increasing lead volume.
Advertising before foundation
Paid campaigns may be premature until tracking, landing pages, and appointment handling are ready.
Business consequence
Ad spend produces activity you can't measure and leads you can't keep.
Recommended action
Sequence the roadmap: foundation first, then paid traffic with full measurement.
Questions
Common questions
Is the assessment really free?▾
Yes. It's free, and there's no contract.
How long does it take?▾
The form takes about two minutes. Then we do the research on our end, using what you gave us plus public data.
Do you need access to our accounts?▾
Not for the initial assessment. Google Ads, analytics, CRM, and call-tracking access may be requested later if the practice wants a verified implementation plan.
Are the projections guaranteed?▾
No. Financial and patient-growth scenarios are estimates based on available information and stated assumptions.
What happens after I receive the plan?▾
You can use the plan independently or schedule a call with Lakeside to discuss implementation. There's no obligation either way.
Will this work for a new practice?▾
The assessment can still be useful, but projections will be less certain when historical patient, conversion, and revenue data are limited.
Built From Real Experience
We don't just study practice growth. We work on it every day.
Lakeside works alongside chiropractors, acupuncturists, nutrition-focused practices and natural healthcare teams to solve the same problems we're evaluating in your Growth Assessment.
More qualified patients. Better advertising. Better follow-up. Better visibility into what's actually working.
Dr. Dan Ourada
Chiropractic
“Lakeside understands that growing a practice takes more than simply running ads. They have helped us create a clearer strategy for reaching the right people and turning that interest into real opportunities for growth.”
Dr. Shannon Roznay
Chiropractic + NRT
“The Lakeside team understands natural healthcare and the importance of communicating what makes a practice different. They have helped us strengthen our online presence and connect with more of the people we are here to serve.”
Gerald Roliz
CNC
“Lakeside has helped our team use website development, email marketing, and digital advertising to generate leads and increase online sales.”
Start Your Assessment
See what's actually limiting your practice's growth
Answer a few questions. We'll build the plan around your market, your economics, your website, your competition, and your patient journey.
✓No obligation
✓No account access
✓About two minutes to begin
And if the honest answer is "don't advertise yet," that's what your plan will say. No gimmicks.