How much should a chiropractic practice spend on Google Ads?
Use the interactive planner below to find a practical starting budget based on patient value, local competition, and your conversion process.
Interactive planner
Find your starting number
Answer four questions about your practice. You'll get an instant, evidence-based budget range and cost targets — then email yourself a personalized plan.
How competitive is your local market?
What are you promoting?
How fast is your front-desk follow-up?
How quickly and consistently your team responds to a new lead.
The follow-up presets above set a starting point — drag to match your own numbers.
Recommended monthly ad spend
$950–$1,700
Cost per lead
$80
Ad spend per person who inquires
Cost per new patient
$471
Ad spend for each patient who actually starts care
Not every lead becomes a patient — some don't answer, book, or start care. Cost per new patient reflects the full funnel, so it's usually several times your cost per lead. Compare it to what a patient is worth.
Do this first
Start near the low end of your range, watch your cost per acquired patient, and increase once patients book consistently.
Estimates use a 10% landing-page conversion assumption and cost-per-click ranges typical of chiropractic search. Your actual results depend on offer, tracking, and competition — treat this as a planning starting point, not a guarantee.